Samsung
"My Emoji ESPN"

TV Intervention / Media/ Innovation
SAMSUNG “My Emoji ESPN”
Agency: Leo Burnett Tailor Made/ Brazil
Role: ECD

The new Samsung Galaxy S9 has an interesting feature: My Emoji. You can create an emoji customized for yourself. 

ESPN Brazil has one of the most popular sports shows on Brazilian TV: SportsCenter. 

So we put customized emojis over the show’s anchors. Live. 

Moving, speaking, all that stuff. 

It’s cool, isn’t it?

D&AD: Wood Pencil

 http://creativity-online.com/work/samsungespn-my emoji-campaign/54636

https://www.adweek.com/brand-marketing/espn-brazil-and-samsung-turned-sportscasters-into-emojis-and-everyone-loved-it/

https://lbbonline.com/news/samsung-and-leo-burnett-tailor-made-turn-sportscenter-tv-presenters-into-emojis/

http://www.techsite.io/p/835264