Brew Dog
"Throwback Crash"

Mobile/ Social/ Digital Activation/PR
BREW DOG “Throwback Crash”
Agency: Leo Burnett Tailor Made/ Brazil
Role: ECD

We transformed Waze’s alerts into a public awareness campaign. Budget? Zero.

 https://www.forbes.com/sites/willburns/2019/05/03/brewdog-rethinks-traffic-app-to-create-profound-safety-message/#6c06a9c774d9

 https://adage.com/creativity/work/brewdog-throwback-crash/2168326