Digital/ Social/ Promo/ Activation
ID_BR “Black Salary Friday”
Agency: Leo Burnett Tailor Made/ Brazil
Role: CD/ECD
In Brazil, Black Friday and Black Awareness Day happen in the same week. But how to draw attention to racial equality when everybody is thinking about discounts?
D&AD: Wood Pencil
Cannes Lions: 2 Short Lists (PR and Brand Experience)
AdStars: 2x Bronzes