Promo/ PR/ Activation/ Digital
E-Farsas.com “THE FOOLITZER PRIZES”
Agency: Leo Burnett Tailor Made/ Brazil
Role: ECD
What if we give fake news producers what they want least: fame and spotlight?
Cannes Lions: 2 Short Lists: PR and Brand Experience
https://lbbonline.com/news/brazil-launches-foolitzer-prizes-award-for-worst-fake-news-of-the-year/